December 27, 2021

Bob Zdon, Chief Marketing Officer at ABOUT shares his 2022 Healthcare Marketing predictions

Healthcare Now Radio asked marketing experts what changes they expect to see in 2022. Here is what Bob told them:

With growing competition and consolidation, health systems will be getting more creative in how they position their service lines and digital health offerings. All roads lead to patient engagement coming out of a pandemic, and technology is the next generation of competitive differentiation. We’ll see more health systems touting technology solutions that advance goals such as improved care, especially as it relates to access and health equity. Increasingly, we’ll see a trend of technology vendors working closely with health systems in guiding strategic communications to their regional markets about the value of the solutions, with a focus on metrics related to improved care and cost savings.

Bob Zdon

Read Bob’s quote and the rest of the article at

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